Crafting RUQ's brand identity was a unique challenge and opportunity. It required meticulous attention to detail to ensure a seamless visual style across all materials. The goal was to provide a structured yet flexible framework that sparks creative expression while maintaining a cohesive and professional brand presence. The careful selection of colors in RUQ's visual palette harmoniously reflects the organization's essence, evoking emotions and creating a memorable brand identity that profoundly resonates with its audience.
Aligning my creativity with RUQ's mission has been an inspiring journey. I've carefully crafted visuals that capture the essence of illuminating stories and amplifying voices. With a deep passion for empowering mission-driven organizations and startups, I have focused on creating compelling illustrations, impactful logos, and overall brand identity through visually striking graphics. I'm honored to contribute to bringing RUQ's vision to life.
Jeffrey & Lauren Jimenez-Kurlander
To create this project, the creative platforms of Figma and Adobe Suite were used, and all their capabilities.
This project is distinctive in its dedication to illuminating narratives and empowering voices. Through compelling presentations, RUQ's visual identity serves as a powerful tool, amplifying the capacity of mission-driven organizations to inspire change and cultivate growth. The carefully chosen colors harmonize with RUQ's essence and evoke emotions, creating a cohesive and memorable brand identity. This project stands out for its commitment to quality, racial equity, and a shared journey toward improving communities.
In concluding this creative venture, the RUQ branding project embodies a commitment to excellence and a celebration of diversity. The carefully crafted visuals align with RUQ's mission and contribute to a world where mission-driven narratives are amplified and empowered. By fostering a vibrant, diverse network of change-makers, this project plays a crucial role in facilitating the flow of ideas and funds towards the organizations served by RUQ. It's a testament to the power of design in telling stories and shaping narratives that inspire meaningful change.
The EASEL method, an acronym for Engage, Activate, Share, Evaluate, and Loop, is a structured and iterative approach designed to enhance learning and problem-solving through active participant engagement and continuous feedback loops.
Reimagine. Unleash. Quality.
